Until relatively recently, across Ireland every country town would have had an hotel. It was the place where local weddings and similar social gatherings might be held, as well serving as a venue for business meetings, gatherings of societies like the Rotary or Lions Clubs, and occasional clandestine encounters. But what helped to sustain these hotels on a day-to-day basis, what kept the bar humming in the evening, filled bedrooms at night and ensured breakfast would be served in the morning were members of a now-vanished breed: the commercial traveller. 

Commercial travellers, otherwise known as travelling salesmen, were once a common sight throughout the country. Almost incessantly on the road, they moved from one urban centre to another, seeking to persuade individuals or retail outlets to buy the products or services of the company they represented. Their numbers were sufficiently great for the Irish Commercial Travellers’ Federation to be founded in Cork in 1919; in the middle of the last century, this body was sufficiently important to have its own publication, The Traveller.
While there were a handful of products being offered for sale by women – the Avon Lady who sold cosmetics and the like – commercial travellers were overwhelmingly male, and the profession gained a reputation for being somewhat libidinous: all those men on their own with an hotel bedroom at their disposal. Timothy Lea’s saucy Confessions of a Travelling Salesman was published in 1973, and the same year saw the release of the rather lame film, Secrets of a Door-to-Door Salesman. However, the end was soon nigh for commercial travellers: tellingly, in 1981, the Irish Commercial Travellers’ Federation was absorbed into the Sales, Marketing & Administrative Union of Ireland. Various factors have been given for the decline and eventual disappearance of a once-widespread occupation. Improvements in communication and transportation made the traditional role of a travelling salesman who physically visited customers over long periods less necessary for mainstream businesses. More recently, computers, and the internet have created direct online ordering systems, thereby allowing retailers to view and order stock directly from manufacturers, and making the role of the commercial traveller redundant. In addition, the rise of large retail chains has led to a corresponding reduction in the number of independent outlets that once relied on travellers. All of which hastened the demise of the travelling salesman. 

A recent visit to two towns less than six miles apart, one on either side of the border, both of which have hotels which were once thriving but which are now empty and in poor condition. In Clones, County Monaghan, the former Lennard Arms which stands in a prominent position at the junction of MacCurtain and Analore Streets and with a bold double canted bay fronted façade facing The Diamond, dates back to 1860. According to the National Built Heritage Service, the building ‘has been an institution in Clones since it commenced trading and endures as an important landmark in the town.’ That was written in 2011, and since then the hotel has ceased trading and fallen into its present sad state. Meanwhile, over in Newtownbutler the handsome Lanesborough Arms Hotel on Main Street first opened for business in 1820 and serves as testament to the prosperity of the town at the time. Of five bays and three storeys with a free-standing Tuscan porch, it closed for business in 2004 (the interior of the adjacent pub was removed and reinstalled in the Ulster American Folk Park, County Tyrone). A fire believed to have been started deliberately caused major damage to the building in 2016 and its condition has only grown worse since then.
The Lennard and Lanesborough Arms Hotels were both the kind of premises which have once provided hospitality to commercial travellers, and one wonders whether the disappearance of this formerly reliable class of guest was a factor in their closure. Each town suffers from the blight of dereliction (see top pictures for Clones and bottom ones for Newtownbutler), providing further evidence that once-thriving urban centres in all parts of Ireland have experienced serious decline across recent decades. With the loss of their clientele, do these once-thriving hotels have a future? In Clones, plans have been announced by the local authority to renovate the Lennard Arms as a heritage centre. Alas, no such opportunities in Newtownbutler for the Lanesborough Arms which, together with many of its neighbours along Main Street, continues to stand empty and neglected.

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